Hot Chocolate, that is. Here is a recipe I just made up for dark hot chocolate. It may or may not be similar to the actual recipe that Hershey's provides, but my box of dark cocoa does not have a recipe on it. So I did this, and it was awesome:
Dark Hot Chocolate
2 cups of milk
1/2 cup sugar
2 TBSP Hershey's Special Dark cocoa powder
2 small pieces of dark chocolate
Pour 1-1/2 cups of milk in a sauce pan to warm over low heat. In the liquid measuring cup, pour the (already measured) dry ingredients and stir. Then pour the remaining half cup of milk on top of the dry ingredients slowly, blending with a fork or wisk. When it is all combined, pour it into the warming pan and stir. Drop the chocolate into two mugs, then pour the liquid over top when it is the desired temperature.
Don't be afraid of the color. It will not be chocolatey brown. It has more of a purplish cast. Don't despair. It tastes awesome enough to make up for it.
The Husband regarded this as better than hot chocolate made with regular cocoa. It would be really awesome with whipped cream on top.